SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

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SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Just ask anyone in the pharmaceutical industry how they could possibly engage in drug marketing on Twitter. Pretty self-explanatory.

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SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

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Organization Mobile Apple SEO 182

SocMed Sean

JULY 8, 2012

Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community. People who use social media as a marketing tool, rather than an engagement opportunity. Social channels who keep changing things, even though their community likes them the way they are (hint, hint Facebook!)

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SocMed Sean

JULY 24, 2012

Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. Don’t over-complicate your communications. Answer the needs of your community.

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SocMed Sean

MAY 1, 2013

Yes…it’s difficult to answer the question of “ what will we get for our investment in social media “, but if you think through your business, I’m positive you can find opportunities to recoup an investment in content, channels and the energy required to engage with your community. –Sean.

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Facebook Energy YouTube Social Networking 273

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. If you have content that is valuable to your community , great, Post it up! Want to fail at social media?

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Social Media Social Networking Airlines SEO 235

SocMed Sean

AUGUST 23, 2019

You know…the marketing content. NOTE: Before you roll your eyes and sigh that you “aren’t a marketer”, you need to understand that EVERYONE who is trying to attract and convert users needs to be a marketer. If you want your course to succeed, you need to learn about marketing, engagement, retention, and conversion.

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SocMed Sean

NOVEMBER 27, 2011

This search identifies tweets relating to community management by searching the #cmgr hashtag 6) Set up some searches and conversations to follow – In TweetDeck and HootSuite, your home feed represents the tweets from people you are following. Twitter is not about marketing, it’s about building relationships. Again, listen.

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Tweetdeck Twitter HootSuite Hashtag 279

SocMed Sean

DECEMBER 26, 2018

I chose to go this route for the blog post that I wanted to offer to the Spanish-speaking community and it worked out really well. As with any decisions about your content, you should consider your potential audience before you go down the path of translating your blog posts. One thing to note is that I speak conversational Spanish.

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URL SEO WordPress Google 235

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

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SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me? Meet some of their employees.

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SocMed Sean

NOVEMBER 29, 2011

Some of my team members have experience in public relations and in marketing consumer packaged goods. For the last 18 months, I have had the pleasure of leading a team of outstanding social media talent with a broad range of backgrounds and skills.

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Social Media Proposal Construction Skills 220

SocMed Sean

MAY 25, 2012

Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I completely agree with Matt that you really need to make sure that any organization or agency that your partner with truly understand your goals and the needs of the community that you are engaging with.

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Social Media Social Media Management Cost Campaign 279

SocMed Sean

JULY 25, 2015

The Social Media Timesink Keeping In Contact With Your Online Community What Should Your Metrics Be Telling You About Your Blogging and Social Media Strategy? Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? Do You Really Need Those Gadgets?

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SocMed Sean

MAY 30, 2018

The only additional tip I would add is to ensure that your social media community manager is involved in any activities, so they are aware of any potential inbound messages that might arise. Thanks, again, to Eric for sharing his thoughts on how companies can use social media to identify and engage candidates.

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SocMed Sean

FEBRUARY 27, 2019

Not really an option for 99% of the Instagram community. To get access to that feature, you have to either have a verified account OR have 10,000 followers of your business account. The other downside is that the story only lives for a short period of time.

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Instagram Mobile URL Twitter 227

SocMed Sean

NOVEMBER 26, 2011

First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. So, for those looking to build a career in social media, I thought I might share the story as one example of how to get a job in social media by using social media.

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Collaboration Committee Social Media Knowledge Base 258

SocMed Sean

NOVEMBER 24, 2011

Some brands understand that building relationships with the members of their community takes a lot of planning and commitment. Others just consider themselves successful if they’re tweeting and posting links to their commercials and marketing materials. It takes time, dedication, and yes…budget.

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SocMed Sean

JULY 29, 2012

Contrast Facebook’s waning success in the market with that of LinkedIn. Facebook, on the other hand, has a customer community who is primarily focused on sharing personal updates with their friends and family. With a share price hovering around $25.00 Since their public launch, LinkedIn stock has rose from $45.00

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