Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

MARCH 29, 2012

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

JULY 18, 2012

Communities don’t work like that. Posts that lower the barrier to entry that actually create the sense of community disappear because they don't positively impact influencer ratings, meaning fewer and fewer people feel comfortable sharing anything. People don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

MARCH 3, 2011

Groups are great for small groups of people to share and communicate. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. MS: In general, our clients’ hope their Schools App is a self-sustaining and self-regulating community. The original SMCEDU Community proposal.

Education 130

Education Class Groups Groups 130

Social Media Strategery

AUGUST 21, 2015

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. As a community, we’ve come together to make this happen. And it’s not like there have been community task forces, or anything choreographed like that. Can you expand on that at all?

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. You can’t commit halfway to Enterprise 2.0 – you can’t say, “well, we can afford the tools, but not the community managers&# or vice versa.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Heroes At the Gov 2.0 Will I See You at the Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

OCTOBER 9, 2010

The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities. The traditional means of communication for this situation, forums, are responsive within a day or two and are comprised of great communities. SMCEDU on Ning.

Education 123

Education Social Media Project Study 123

Social Media Strategery

MARCH 11, 2012

I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I It was exciting to be among the leaders in the burgeoning social media community in the DC area, and I had a lot of fun in these roles. I was on the Programming Committee for the first Gov 2.0

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

NOVEMBER 24, 2010

The role sure sounds enticing to anyone working in the social media community (the below represents a composite job description that you might see): Job Title: New Media Director. &# Some may even look at a role like this as the pinnacle for a social media professional in the DC area. Department: Department of Take Your Pick.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JUNE 7, 2009

principles, and have made an impact on government and the citizens and communities it serves. That’s great marketing-speak, but bottom line, what’s in it for me? bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

APRIL 1, 2013

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MAY 2, 2009

He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic."

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 They’re different communities. How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

OCTOBER 19, 2008

link] Andrea Baker I used to think I was annoying the community in that first year I took on the role as a community manager/advocate. If you make a choice, stand behind a product or best practice, explain why to your community or organization. I am a Social Web Evangelist, Community and User Advocate and I am here to help.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# To add on to your ideas, I would also suggest that organizations would do well to invest in community managers – those people who blog, garden wiki pages, and moderate forums as their primary job.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

AUGUST 18, 2010

Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Marketing degree’s are really lacking in training on basic social media training and I really feel for all of the graduates from the past 5 years. Lauren Vargas Sr. That area has totally shifted!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. communities, both online AND offline. Stay on top of current Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 17, 2009

It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. Behind the firewall, the government is using things like MediaWiki and WordPress to power the Intelligence Community’s wiki and blogging platform. relationship. Heroes At the Gov 2.0

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

OCTOBER 6, 2008

We are a huge firm with impressive clients, and this would be a great opportunity to grow as a consultant, a communicator, and a business leader. Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Heroes At the Gov 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

DECEMBER 30, 2008

Having done this work (online communities, collaboration, user-created content, etc.) Having done this work (online communities, collaboration, user-created content, etc.) link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# Managing Your Time While Managing Your Social Media My Gov 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

NOVEMBER 30, 2008

101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Forrester’s recent report about the growth of the market has earned plenty of blog pick up. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 22, 2008

Keeping an eye to content rather than technological gimmicks is crucial to developing a sound agency presence and being part of a community, as opposed to another press release outlet. Thanks for the post, John [link] sheajohnp Hey Steve, this is a very important issue for government communicators and I couldn’t agree more.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62