Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . Community support can change lives. This sum is needed to change the lives of more than 76,000 people in our community. million for charity.

Communities 386

Communities Campaign Features Publishing 386

Sherrilynne Starkie

NOVEMBER 5, 2018

Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us.

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Young concluded, “It’s a culture of shared contact between organizations and their communities.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community. Keeping up is not easy. It takes time and resources.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Upgrade Your Twitter Marketing.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 3, 2019

“In the wake of the terrorist attack, we are taking three steps: strengthening the rules for using Facebook Live, taking further steps to address hate on our platforms, and supporting the New Zealand community. LinkedIn brings lookalike audiences to B2B marketing. Photo by Jolanda Flubacher.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Groups would represent fans, sponsors, partners and other community influencers.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Content marketing is king. Marketing to Boomers on Mobile? It’s a vast group of more than 14.5

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 24, 2013

Being a good corporate citizen and support of community causes comes to the fore at this time of year. They have a duty to support the communities in which they operate and in those they serve. world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MAY 6, 2014

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

APRIL 13, 2013

So the Bytown team had both the social media and First Nations communities onside this time around. 3 Social Media Marketing Bloopers [And What We Should Learn From Them] | RYP Marketing. There’s been great media coverage of the launch of the new name and social media chatter is positive. PLEASE LIKE MY FACEBOOK PAGE.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 7, 2018

Rethinking Facebook Marketing. To build an organic audience, community or a loyal following of any type, it will take a committed engagement focus. Brands are least affected at 49.5 Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 14, 2019

With this change, page owners can join Facebook’s interest-focused communities and interact with members, rather than doing so from their personal accounts. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – In the upcoming weeks, Facebook is allowing pages to participate in groups.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Where does content fit into the online discussions and communities that are key to success? Indeed, Twitter needs to clear out the deadwood.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. However, blogging is growing more popular than ever before.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 28, 2015

Stories draw people together, create community and build consensus, trust and loyalty. Related posts: Writing tricks for content marketers. It’s true that storytelling has been a crucial part of human life since man lived in caves.A And that’s why storytelling is so important in business. Sometimes it’s a sale, but not usually.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

APRIL 20, 2012

Content marketing is king. Email marketing goes social. What is Viral Marketing? Related posts: Managing personal relationships online. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Infographic: A Timeline of Instagrams (pandodaily.com). INFOGRAPHIC] (bostinno.com).

Twitter 326

Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. The key is to sift through the data to find connections, relationships and community hierarchies. It sounds pretty simple, right?

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

DECEMBER 30, 2012

as a Marketing tool. Ottawa’s Twitter top 20 March 2010. Search plus your world. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to use List.ly How to Find Your People on Twitter.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

APRIL 27, 2013

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. Hedge your bets by getting to know as many people in the PR community as possible.

Applications 332

Applications Compete LinkedIn Newsletter 332

Sherrilynne Starkie

JULY 4, 2018

The good news for marketers is that users will have a better Twitter experience and so engagement will grow. Facebook has introduced two new features to give users more information about Facebook marketers. It's a must-watch for content marketers. That’s up from 6.4 million in December 2017, and 3.2 million in September.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JUNE 9, 2013

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. 5 Questions Social Media Marketing Analytics Can Answer. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media' Measuring online influence.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Influencer marketing comes to Snapchat. It’s been developed in collaboration with mental health experts, academics and feedback from the community.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

APRIL 26, 2014

David Guttenfelder was part of a SXSWi panel which included TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey. Our job is to showcase the diversity of the Instagram community worldwide,” said Dan Toffey. Social Savvy Email Marketer: Instagram. Related Posts: Instagram or Vine? Related articles.

News 321

News Instagram Journal Policies 321

Sherrilynne Starkie

JANUARY 8, 2018

Community Management. Media/Influencer Relations Earning coverage is essential to marketing and communications success. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap. SEMRush, Moz.com, SearchMetrics, AWR Cloud.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MARCH 28, 2015

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The circle emphasizes IABC’s global focus and indicates a sense of community.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help. Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. A good social media consultant understands the basics of search engine marketing. Community management.

Consultant 220

Consultant Social Media Marketing Skills 220