Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Do you communicate best through video, short messages with links, long blog posts, images, or in-depth conversations with your community?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

APRIL 11, 2020

The community has responded with free mindfulness, meditation, yoga, and exercise classes online. I’ve worked in startups, marketing, social media and teaching mindfulness, emotional intelligence and positive psychology. Social media marketing and business strategizing. What can we do about it? How can I help you? Leadership.

Exercises 127

Exercises Startup Class Training 127

Janet Fouts

DECEMBER 10, 2013

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Nobody saw how community could support a business model. Can you make money?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. It was all public.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 14, 2011

You’ll find a community of other people working in that very same space participating in social media somewhere. Who is the smartest in your community of practice? Look for questions about features your customer base would like to see and be the first to bring it to market. What industry is your company in? Recruiting.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

AUGUST 12, 2010

I love to see local business flex their social media muscles and offer specials to local residents, through innovative and fun marketing, deepen their relationships in their neighborhood and support the community as a whole. SXSW has a tradition of selecting panels by votes from the community at large.

Proposal 131

Proposal Small Business Social Media Communities 131

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. This conference brings together business leaders, agency execs and their teams with keynotes and expert panels, as well as solutions providers and their tools, all in a dynamic, community-based setting. See the full agenda here.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

JUNE 14, 2011

Managing Online Communities – Rik Panganiban ( TechSoup.org ). Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic. June 21 – 1 pm PT. Register Here: https://www3.gotomeeting.com/register/730428078.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

DECEMBER 14, 2010

The one thing I learned about social media this year is something I’ve been learning for several years, it just gets more crystallized with each passing day: Social media is about conversation, engagement and community. Social Media Marketing is about business. Community matters. Sudha Jamthe. Chuck Hester. Ari Herzog.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

JUNE 22, 2010

To interact with your users and community and listen to what their needs and desires are. You pay attention very closely to what your community wants to do. Even if it’s the latest, hottest, coolest tool you’ve ever seen, if your community doesn’t want to adopt it, it might not be a good fit.

Social Media 126

Social Media Skills Energy Communities 126

Janet Fouts

MAY 8, 2012

By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

FEBRUARY 25, 2013

If you’re an author and you want to learn about how to market your book. Be a part of the community, engage people and move the conversation forward. Contact us to see how we can help you build your community through Tweet chats. Bookmarket Chat. Go hang out in the #Bookmarket chat.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. OK, so we should pay for ads anyway right? On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

AUGUST 1, 2012

Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building. He loves to test Mac apps too and being a Mac geek that appeals to me.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Momentus Media Community Health Score. Please don’t take increasing your influence score as the holy grail of community. These days however, it can mean a whole lot more. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JUNE 2, 2011

These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream. Marketing marketing marketing! The whole idea of this form of marketing is repulsive and goes against everything that community stands for.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

SEPTEMBER 5, 2014

Ah, but within the Google+ circles and communities there are some great discussions going on and you’re missing out. If I never share anything to the public and only share to circles then nobody knows I’m active on Google+. it looks like I have a profile and never use it at all. Yes, and you should too. to an App or Website.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JUNE 23, 2011

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. LexTweet A community of Lawyers on Twitter as well as a blog network. Engage other users on topics that create an affinity between you. That hot start-up CFO is into sailing and so are you? Imagine that.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. “– Frank Strong. The latest.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. “– Frank Strong. The latest.

Video 70

Video Ustream Twitter API 70