Communities and Marketing - Social Media Informer

Is social media marketing too labor intensive?

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create listening posts.

Social Media

Social Media Marketing Social Bookmarking Widget

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

Social Media

Social Media Health Care Pharmaceuticals Social Entrepreneurship

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. If you measure traditional marketing with reach (ie.

Social Media

Social Media Radian6 Apple Marketing

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. There’s a reason why Twitter is killing Facebook in CTR rates. Your competitors?

Astroturfing

Astroturfing UGC Tips Mobile

When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.

Direct Marketing Observations

OCTOBER 10, 2012

Recently I received an email from Pirates.com asking me to vote for pitcher Chris Resop for the Roberto Clemente Award which annually goes out to one player in major league baseball who selflessly gives back to the community. I hate to say it, but this is a case study on bad email marketing. It’s a very prestigious award.

Case Study

Case Study System Study Communities

How are Those 2022 Predictions Working Out?

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.

B2B

B2B Social Media Conversation Platform

Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. Those will be “must have’s&# and not “would be nice&# reqs-and that won’t be asking a lot either.

Social Media

Social Media SEO Skills Education

What drives participation in a social network?

Direct Marketing Observations

APRIL 27, 2010

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Tags: Social Networking communities Social Networks social media marc meyer jay baer TNGG. What is the common theme there? Validation. No one likes to create content in a vacuum.

Social Networking

Social Networking Flash Mob Forums Communities

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

FEBRUARY 5, 2010

9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. Where are the conversations? Find them. not all SM is external. Find them.

Social Media

Social Media Case Study Crowdsourcing Hashtag

10 social sites to start your year off with

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. 5) Tamar Weinberg is a star.

Flash Mob

Flash Mob Sites URL API

Social Business in 2012 Study

Direct Marketing Observations

JULY 19, 2012

To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

Study

Study Research Organization Communities

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker

Lurker Social Media Hashtag Curation

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

MARCH 4, 2010

The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. Easy signup, clean interface and focuses on the community and it’s ability to stress accountability.

Social Networking

Social Networking Exercises Sites iPhone

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

JUNE 28, 2010

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Tags: social media Marketing marc meyer social media consultant. Just don’t give up easily. It takes time. Look forward to talking with you when you come to Naples.

Consultant

Consultant Social Media Posterous Authentication

What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Which lead to an interesting conundrum as well as the second reason why Frank’s leaving is significant.

Company

Company Case Study Brands Posterous

The Dark Side of Viral Content

Direct Marketing Observations

MARCH 29, 2011

While mainstream media critics, including this one, contend that “Friday&# rates about as high on the Lame-O-Meter as pretty much everything else in current popular culture (with the exception of insanely overlooked NBC sitcom “Community&# which is GENIUS ), the Internet begs to differ. via digitallife.today.com.

Meme

Meme Content YouTube Report

There is No Social Media Bubble

Direct Marketing Observations

MAY 20, 2011

It’s community based and people based and not sales based. Though the model to make money in social networks is still based on traffic pouring through the site- the need to separate someone from their cash isn’t as large a priority as it was in the dot com bubble days.

Social Media

Social Media Social Networking Buy Sites

Protecting Children from Social Media

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Though the above graphic refers to adults, children are not too far off from this model.

Social Media

Social Media Social Networking Education Guidelines

A Reminder on Risk Mitigation in Social Media

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Social media is altering the how, the when, the why and the who in companies large and small.

Social Media

Social Media Reputation Policies Influencer

Indiscriminate Interconnectivity

Direct Marketing Observations

OCTOBER 10, 2011

If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone. Meanwhile you had 21 “other” players who contributed to the cause.

Avatar

Avatar Sports Project Team

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

JANUARY 19, 2010

I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long.

RFP

RFP RFI Social Media Proposal

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

OCTOBER 12, 2010

We recognise that we missed the opportunity to engage with the online community. . “We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. This wasn’t the right project at the right time for crowd sourcing. “ So. lesson learned?

Social Media

Social Media Crowdsourcing Retail UGC

If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

JULY 6, 2010

A Ning Like community or Forum solution. What is going to give them the biggest return, the biggest impact? You can only choose one. Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Podcasting. Social Monitoring.

Social Media

Social Media Wiki Social Bookmarking Flickr

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

AUGUST 9, 2010

We were on the fence about creating a community but we (the developer and I figured we could roll it out a week or two later). Disqus is a great product for those with social profiles who bop around a lot from site to site. It eases log in issues and multiple identity problems.

Collaboration

Collaboration Social Media Disqus Consultant

The Problem with the Social Web

Direct Marketing Observations

APRIL 4, 2011

“Come join our community and learn more about us&#. If anything, I still see the adoption of social media taking longer than I expected. Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#. “We have a Twitter account, follow us we may say something insightful&#.

Patterns

Patterns Hashtag Microsoft YouTube

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

FEBRUARY 15, 2010

There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. And, by the way, I usually change what I am monitoring (at least the focus) to match what I am working on. It has to be an individual call. So how do you know what’s right for you?

Sentiment

Sentiment Analysis Aggregator SEO

Does Transparency Need a Filter?

Direct Marketing Observations

JANUARY 28, 2016

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

Forums

Forums Conference YouTube Groups

There are no take backs in social media…

Direct Marketing Observations

JANUARY 27, 2011

Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart.

Social Media

Social Media Social Networking Groups Groups

What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. The power of community is built into every facet, nook and cranny of the entertainment industry. It’s cool to think about the future. Here are 10 things or people that will continue to move the dial for us. These are not in any particular order.

Social Media

Social Media Smart Phone Apple Video

10 Social Posts to Save and Share

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Here are 10 of my most recent favorites. See what you think. Well, refer to your animal nouns website!

Community building

Community building ROI Cost Analytics

Social Media Informer

Direct Marketing Observations

Is social media marketing too labor intensive?

17 Tweetchats for Social Media, Marketing and PR folks

Trending Sources

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

7 Tips for Staying on Top of the Social Wave

When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.

How are Those 2022 Predictions Working Out?

Eventually we’ll all be good at social media and then what?

What drives participation in a social network?

14 Quick Tactics to Encourage Corporate Social Media Adoption

10 social sites to start your year off with

Social Business in 2012 Study

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

The Top 20 Health and Fitness Social Networks

An Open Letter to a New Social Media Consultant

What Happens When the Mega Personal Brand Leaves the Company?

The Dark Side of Viral Content

There is No Social Media Bubble

Protecting Children from Social Media

A Reminder on Risk Mitigation in Social Media

Indiscriminate Interconnectivity

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

What Social Media Lesson Did Gap Learn?

If You Could Use Only One Social Media Solution, Which Would It Be?

The Social Media Pitfall of Assumptive Collaboration

The Problem with the Social Web

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Does Transparency Need a Filter?

There are no take backs in social media…

What or Who will Continue to Shape our Social Media World?

10 Social Posts to Save and Share

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