Buzz Marketing for Technology

OCTOBER 12, 2011

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? The answer: You don’t.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Email this to a friend?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Community Guidelines.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? How about your partner community and the leads you have given over to them.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. If marketing creates the platform and the sales team can bring it to life with customers then sales will surely flow.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 27, 2008

For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 27, 2008

RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Cell Phone Scan.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on.

Meeting 232

Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

online communities. to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large. BlackBerry. boris mann. Confluence.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low.

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. You are a hero. But where is the productivity?

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

OCTOBER 11, 2008

community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). an online learning community : This space is open for discussions. learning communities improve student learning and engagement? Groups : Community spaces for Australian educatos (edna).

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JUNE 27, 2008

My Weblog Gurteen Knowledge Community. Knowledge Community. The Gurteen Knowledge Website. I help people to share their knowledge; to learn from each other; to innovate and to work together effectively to make a difference! Services I offer. My schedule. How to contact me. Current location: Fleet, England (home). Current Poll.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

JULY 22, 2008

Diigo ~ more than a research tool - a knowledge sharing community. Community Guidelines. QuickList ( 0 ). Site: Home. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ).

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Syndication 100

Syndication Small Business Buy Social Networking 100

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

Loved the myface metaphor, driving home your themes of human community. Community Guidelines. Community Help Forums. QuickList ( 0 ). Site: Home. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. 1 year ago).

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

JUNE 27, 2008

Community for the 25 Tools Programme. Welcome to the 25 Tools Community. Can you share any links to Ning communities you have created or belong to? Jane's E-Learning Pick of the Day. 2 online clocks. Rich Chart Live. Need any advice or support? Zoomii Books. Latest Activity. Sidonie Pichard joined 25Tools. View Videos.

Badge 169

Badge Forums Social Bookmarking MySpace 169