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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Shared Media includes social media but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. This site from Fitness Magazine might be the coolest. This site rocks. Huge user base.

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Shared Media includes social media campaigns but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5 Shared Media includes social media but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters. Where are relevant conversations happening on social media?

Marketing 199
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Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.