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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. This means posting stories and managing conversations to keep the community engaged.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Canada (Photo credit: Wikipedia).

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The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google. Outdoor Lions: #Cokehands by Ogilvy for Coca-Cola.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Triberr is a community of bloggers that provides an easy way to find and share great content. You can then share that content with your audience across multiple channels, including your social media profiles, your newsletter, blog, website, and even a mobile app if your business has one! Flipboard – Get your personal magazine.

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The Blog Turns 20 This Year

Twist Image

In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. online community. online community. I marvel at that more than anything else.

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