Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community. brand loyalty. brand loyalty. There are no absolutes. There are no hard and fast rules. business book.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

Social Media 124

Social Media Strategy Foursquare Social CRM 124