Techipedia: Tamar Weinberg

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. It’s Worked Before.

Cost 135
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187
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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Social media can indeed provide a time- and cost-effective way to conduct market research.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?