Sherrilynne Starkie

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Young concluded, “It’s a culture of shared contact between organizations and their communities.

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Storytelling: how to for businesses

Sherrilynne Starkie

Stories draw people together, create community and build consensus, trust and loyalty. It’s a wholesome message that will build trust and loyalty among those who hear it. Related posts: Writing tricks for content marketers. It’s true that storytelling has been a crucial part of human life since man lived in caves.A

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Analytics: what are you really learning?

Sherrilynne Starkie

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Measuring online influence. Related articles.

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