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Jeff Esposito

Remove Communities Remove Loyalty Remove Marketing Related Topics
Social Networking Social Media Mobile UGC Authentication Social CRM CSR Community building Sentiment Hashtag More Related Topics >
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What does social media success look like?

Jeff Esposito

JUNE 29, 2011

Increasing customer loyalty. Reducing push marketing spend. Increasing brand awareness. Generating new product ideas. Increasing purchase rate. Saving money. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn. Identifying customer issues with product/services.

Social Media 44
Social Media Metrics Loyalty ROI 44
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Don't burn bridges

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36
CoTweet CoTweet Press Release Company 36
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