Janet Fouts

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Increasing brand loyalty (83.9%). His sleeves were rolled up. His tie was loose.

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What was the most important thing you learned about social media this year?

Janet Fouts

The one thing I learned about social media this year is something I’ve been learning for several years, it just gets more crystallized with each passing day: Social media is about conversation, engagement and community. Social Media Marketing is about business. Community matters. Sudha Jamthe. Chuck Hester. Ari Herzog.