Dave Fleet

MARCH 1, 2014

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Is this a good thing?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. The Power of Loyalty in Social Media from Dave Fleet.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. The Power of Loyalty in Social Media from Dave Fleet.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

MARCH 1, 2014

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Social media lets you identify, create and tap into communities of like-minded people.

Campaign 417

Campaign Social Media Marketing Loyalty 417