Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Spent 42% more time communicating with customers, which led to better retention rate.

Social Media 198

Social Media Jive ROI Press Release 198

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes. 18% of U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. And there is indeed value in a community – but it s not enough just to collect them. Remember, customers are not looking to build a community with your company simply because they can.

Social Media 89

Social Media Jive Strategy Social Graph 89