Buzz Marketing for Technology
NOVEMBER 9, 2011
The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Lower costs, more revenue – a perfect combination!
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Mommy bloggers do not love broad press releases. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Like this post?
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Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. Furthermore, ever hear of banner blindness?
Webbiquity SMM
NOVEMBER 12, 2013
In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). BizReport ). Marketing Charts ).
Techipedia: Tamar Weinberg
MARCH 24, 2010
They know that I actually care about my community and that they’re not an audience. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. He currently serves as the community guy at Building 43. Participate in my site’s community.
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