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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Remember Me.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

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Sysomos Acquired By Marketwire

Dave Fleet

Jive Software. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010. April 2010. April 2010.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. If that were the case, Microsoft wouldn’t have dropped $1.2

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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally.

Jive 134