Sherrilynne Starkie
APRIL 6, 2013
Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. The actor retaliated by issuing a news release in which he said the news network is a last resort for journalists whose options have severely limited by their extreme and intolerant views. Gun control is a polarizing issue.
Audiense
JULY 13, 2018
Community size. A traditional metric that is analyzed in regards to social media is the size of the community. Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. Share of voice.
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Convince & Convert
DECEMBER 5, 2013
For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Starring the adorably mustached puppet, Harry Mustachio, this visual campaign leveraged humorous videos and imagery to raise awareness and drive Mo’nations – Movember donations in support of men’s health issues like prostate cancer.
Convince & Convert
APRIL 24, 2014
In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. and research your customer, your products, your competitors products, etc.
Bill Hartzer
MAY 26, 2010
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.
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