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The KISS Method For Determining Social Media ROI

SocMed Sean

Encourage them to share solutions to issues that they have identified. Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. Provide your customers support in both channels.

ROI 269
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. Determine what you WILL respond to.

Radian6 254
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Quora? Verdict: Awesome.

SocialFish

This echo chamber is becoming a huge issue in the social media space).). It’s therefore about the social object – which is a HUGE factor in the success of any Open Community , of course. To me that’s another signpoint for a successful open community, that it allows for potentially messy evolution.

Radian6 276
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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. Determine what you WILL respond to.

Radian6 145
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. and research your customer, your products, your competitors products, etc.

Strategy 186
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. Determine what you WILL respond to.

Radian6 124