Techipedia: Tamar Weinberg

article thumbnail

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135
article thumbnail

5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

But as BizSugar has grown over the last couple of years, it’s also become a small business networking site where business owners can discuss issues, get and give advice, and gain insight into the ins and outs of running a small business. Work on Building a Community. A community does not build itself. This is still true.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. One day you guys might have issues, but it’ll be important to talk them out. Then they will associate more good feelings with you. But you have to beware of overkill.

article thumbnail

How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

Business Model and Content Issues. How well focused is your marketing communication? Social Media Issues. What sometimes happens is, in a quest to build their social media communities, firms start creating and/or sharing content that is barely relevant in their niche or completely disconnected from their business.

How To 179
article thumbnail

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

article thumbnail

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Let’s envision this scenario: a user has a support issue about an Apple product. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. I’m going to stop there, though. And once you’ve sent the email off, that’s all.

Apple 154
article thumbnail

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community.