Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. Soon productive online conversation about important issues was taking place. The problem was the target audience, researchers and academics, was not taking part.

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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living Publisher, Jacqueline Howe says, “Our Tested-Till-Perfect recipes have been key to building trust in our community – when our readers know they can rely on Canadian Living recipes to succeed each and every time. million readers. .” million readers.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. The actor retaliated by issuing a news release in which he said the news network is a last resort for journalists whose options have severely limited by their extreme and intolerant views. Gun control is a polarizing issue.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It now addresses many issues that are important to consumers. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. The resulting bill C-60, in turn did not cover consumer issues, however it was never passed into law.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Ottawa police tweet on the beat

Sherrilynne Starkie

We try all kinds of ways to communicate with the public, meetings, newsletters, traditional media, talking to people we meet and anything else we can think of. Once the Ottawa police start to realise the benefits of engaging in social media communities, the focus of their programme is sure to grow. Related posts: Super Third Thursday.

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

Add in all the recent high profile media coverage of news stories involving Native Americans and Native American issues, and it’s difficult to see how Bytown Sports failed to foresee any possible controversy over the chosen name. Groups would represent fans, sponsors, partners and other community influencers.

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