Akamai Marketing

NOVEMBER 10, 2011

Do we want to create community? Do we have a PR issue to overcome? BUT-and this is a BOB, big ‘ol but- remember that if you are going to start responding and engaging on social media that you should keep it up and also remember that the time to build community is NOT when you have a crisis, or a new product.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 1, 2011

As funny as it is, this video doesn’t really address the measurement issue, it sort of goes round and round in a comical way. While there is some dispute in the PR community about AVE, it is still the most widely used. Social Media Metrics and ROI for You.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JANUARY 15, 2013

But that’s not your real issue. You’re real issue is that your really going to start appreciating those employees who have large social media communities.and you don’t even know who they are. The Truth: They Aren’t Ready and Neither Are You. Guess what? Its both more accessible and yet more nuanced.

ROI 194

ROI Social Media Policies Creative Commons 194