Jeff Esposito

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Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. There’s even an iPhone/Android app that allows user friendly mobile participation.

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Is a social media contest right for you?

Jeff Esposito

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Sounds crazy right?