Techipedia: Tamar Weinberg

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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Reply Jay B.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. Not just being talked about but be an active voice in the community.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Think of all the attorneys that do insurance defense work…no friggin’ way could I do that and sleep at night. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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How To Use Memes to Promote Your Business

Techipedia: Tamar Weinberg

Or rowing guinea pigs have to do with insurance? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This soft sell approach is even starting to bleed over into standard television advertising. What do Vikings have to do with credit cards?

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