article thumbnail

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission.

ROI 135
article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? It’s about connection, and building a community—a human element AI just can’t fully replicate. ChatGPT can now browse the internet for more updated information. Let’s get into why.

Team 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. A page allows different members of your team to act as administrators.

article thumbnail

Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

article thumbnail

How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones. Here’s a throwback to how our team worked together back in 2017.)

article thumbnail

‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . You can set hours, scale teams, and establish processes, but this work never turns off. . Ensure Your Community Management Team Has The Right Software.

article thumbnail

Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed.

Team 116