influence 
Proactive Report
SEPTEMBER 30, 2010
He touched on some points that are particularly relevant to PR – being authentic and building community. When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis.
Audiense
JULY 13, 2018
Community size. A traditional metric that is analyzed in regards to social media is the size of the community. When analyzed together all those activities, trends are uncovered and help to influence your marketing strategies. Share of voice.
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Convince & Convert
AUGUST 10, 2010
The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.
Writtent Blog
JANUARY 10, 2014
Sysomos ). Blogs are 63% more likely to influence purchase decisions than magazines ( Contentplus ). An updated blog is a sign of a business that cares about their community ( Convertwithcontent ). Presentation from Writtent. . 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). The Future Buzz ).
Bill Hartzer
MAY 26, 2010
This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. and research your customer, your products, your competitors products, etc.
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?
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