Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy? Reddit is the 8th-ranking website worldwide.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08 Image Source.

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Audiense

MAY 23, 2016

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests. Meanwhile….

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Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, what are the takeaways for sports brands? Philadelphia Flyers.

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Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. He also recently launched his sports agency, 4Lifers.

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Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

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Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

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Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

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Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

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Convince & Convert

MAY 9, 2014

” SAP has set up a community hub similar to the community hub at VMware : it’s a central space from which tendrils reach out to every corner of the internet that relates to SAP. With less individual channels, SAP is actually increasing its social influence. Holy Social! See you next week!

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Sprout Social

OCTOBER 11, 2022

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media? It was timely.

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Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. The Royal and Ancient Golf Club in the UK organizes world-renowned golf tournaments and works with the United States Golf Association to govern the sport worldwide. Get outside for a cause.

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Pixlee

APRIL 28, 2021

With sports content dwindling during quarantine, the brand capitalized on people’s eagerness for the return of NFL games to create a campaign that drove engagement. . For example, you can run an affiliate marketing campaign across multiple affiliate marketing networks to incentivize niche influencers with a large audience to get involved.

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Sprout Social

AUGUST 2, 2022

And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Gaming and community content. Brand bringing this trend to life: Calm.

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Sprout Social

MARCH 3, 2022

In fact, micro-influencers are close to hitting the 18% mark in engagement rates. Pranks, fitness and sports, home renovations/DIY and beauty/skincare are other popular categories by number of hashtag views. From improving your content discoverability to building a community–there’s a lot they can help you with. Build community.

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Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party). Global Gen Z. “In

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Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

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Laurel Papworth

JUNE 5, 2010

Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. Authors – being published in print confers instant influencer status. Politicians – politicians have conferred influence.

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Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). The brand understands its core audience is comprised of people who love outdoor and extreme sports, and that’s exactly what it offers up on Reels.

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Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

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Ignite Social Media

APRIL 22, 2021

Community Tab. However, the Community Tab is only available to creators who have 1000 or more subscribers. Therefore, the company has limited notifications to three for new video uploads and one community post for three days. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world.

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Audiense

AUGUST 30, 2017

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing! As a kickboxing enthusiast, occasional UFC follower and boxing novice the entire experience was entirely new to me.

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Pixlee

MAY 28, 2021

It is easier for a fashion or sporting goods company to think and decide what type of content to post. Use Contests to Engage your Customers & Community. Work with Influencers Relevant to your Audience. Influencers can help recommend your brand in subtle but effective ways to highly engaged users.

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Likeable

JANUARY 28, 2020

Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. As the platform evolves, we are seeing the rise of these TikTok influencers that post original content.

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The Realtime Report

DECEMBER 19, 2018

DJI and SkyPixel, the world’s most popular aerial photography community, are kicking off their annual SkyPixel Aerial Photo & Video Contest. Since 2014, the SkyPixel online community has attracted professional aerial photographers and content creators from more than 140 countries.

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Pixlee

MAY 3, 2021

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” Collaborations with Prominent Influencers and Brands. Twitter only verifies accounts of public interest.

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Pixlee

MARCH 31, 2020

But app commerce is getting a resurgence on the premise of the community and user-generated content. But that is entirely contingent upon having the right content in place to support those engagements, and ultimately, drive a sense of community. . Community Beyond Purchases. Content, Commerce, and Community.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

Giving leaders a voice on social media can help you build a community. That’s the sort of content that will help you stand out and build a community. So it makes sense to showcase those clubs and communities in your social media content. No doubt you already post when your sports teams win.

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Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. By watching their favorite influencers and athletes, their audience is compelled to join the Nike community.

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Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Behind the scenes” of YouTube’s influence. Video podcast series.

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Unmetric

AUGUST 2, 2019

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Their top posts on Instagram feature sports personalities like Rafael Nadal, Cristiano Ronaldo, and Madison Keys to name a few. Chanel – 36 million followers. View this post on Instagram.

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Sprout Social

DECEMBER 14, 2022

The campaign also leans on creator marketing, tapping Brooke Monk , Mathieu Simoneau and virtual influencer Miquela. The goal is to educate and engage younger consumers about regenerative agriculture and issues facing the farming community. Sports: NFL. Exclusive new REGEN FRIES dipping sauces ?

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Audiense

MARCH 14, 2018

The 2017 report showed a more segmented community from; human rights activists, business, music fans, sports fans. While there is a specific business segment, the audience as a whole showed an affinity for business and were influenced by the likes of Richard Branson and Bill Gates.

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Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. In situations where you accumulate negative feedback, you can build some highly optimize microsites on these domains to push those results out of your sphere of influence.

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