influence 
Proactive Report
SEPTEMBER 30, 2010
He touched on some points that are particularly relevant to PR – being authentic and building community. When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis.
Audiense
JULY 13, 2018
Community size. A traditional metric that is analyzed in regards to social media is the size of the community. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. What’s your markets entire audience? Engagement. Share of voice.
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Writtent Blog
JANUARY 10, 2014
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Presentation from Writtent. . The Future Buzz ).
Convince & Convert
AUGUST 10, 2010
The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.
Bill Hartzer
MAY 26, 2010
This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand.
Josh S Peters
FEBRUARY 5, 2013
Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching.
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?
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