Mindjumpers

APRIL 26, 2013

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community.

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Company Overview Conversation Communities 212

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

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Policies Education Social Media Marketing 186

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

DECEMBER 6, 2013

To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly. Yes, marketeers need to think more on having an advertising budget for Facebook to amplify content, which is of course highly beneficial to Facebook’s business model. Similar Posts: Facebook Updates News Feed.

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Feed Feedly News Meme 222

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Authentication SMS Influencer Advertising 100

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. In return, your influence will grow steadily.

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SEO Google Strategy Adwords 258

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. All of these celebrities have huge communities and therefore great influence. The date when 18 of the world’s top tweeters died.

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Social Media Technorati Fashion Campaign 220

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Second to relevance, influencers play a key role in taking a campaign or cause viral. Similar Posts: Video is The New King of Content Marketing. million users it had in 2014.

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Activities Social Media Hashtag Campaign 0

Mindjumpers

JULY 16, 2012

Further, when a person with no prejudiced opinions towards a brand, visits a Facebook page covered with negative comments, it will inevitably influence this person’s image of the company. How to Actively Use Facebook Post Insights to Improve Your Community Management. Similar Posts: How Can Brands Manage Facebook Comment Overload.

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How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

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Netvibes Social Media Tips Delicious 218

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

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Brands Social Graph Report Groups 244

Mindjumpers

OCTOBER 18, 2011

One way to reach your offline customers is of course when they visit your store, being a restaurant, super market or something third. Another very creative way to market your Facebook page is what we get to see by Diesel stores in Spain with their Facebook-connected fitting rooms, Diesel Cam. Reaching your customers in-store.

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Posterous Examples Engagement Brands 228

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Similar Posts: Five Digital Channels For Word of Mouth Marketing. Why do people share content?

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Content Social Bookmarking Press Release Research 213

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Does this confuse you?

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Communities FAQ ROI Guidelines 203

Mindjumpers

MARCH 4, 2012

This may also give you a chance to identity opinion leaders that influences consumer perceptions. . · Improve customer service efforts – identifying conversations will reveal perceptions of your brand and enable you to manage brand reputation as well as handling real consumer issues real-time.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

OCTOBER 5, 2011

But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers. What is LOOKK?

Communities 165

Communities Fashion Social Networking Small Business 165

Mindjumpers

APRIL 25, 2012

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Transparency of Community. Gushcloud is more than a social media marketing tool. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

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Retail Report comScore Brands 230

Mindjumpers

JANUARY 13, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. What To Remember In Social Media Marketing & PR. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. 5 Tips for Making a Consistent Social Media Effort.

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Trends Web 2.0 Social Media Press Release 256

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. Word of mouth, referral, viral and connected marketing have been around for a long time. There are several important channels for online word of mouth marketing: 1.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing.

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Strategy Brands Curation Content 226

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Make sure it is an integrated part of your marketing strategy too.

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Statistics Hubspot Marketing Mobile 229

Mindjumpers

APRIL 5, 2013

Context influences the way people understand expressions. How is it possible to put content in the right context if you’re communicating with hundreds of thousands, or even millions of people located in different countries with several different cultures and local trends influencing how they perceive a piece of content?

Facebook 162

Facebook Communities Activities Guidelines 162

Mindjumpers

FEBRUARY 8, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. It comes out as “brand recall” and the perception of your brand to your target market. Listen to your target market and design your product/services subsequently. Chain your thought process.

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Conversation Social Media ROI Collaboration 276

Mindjumpers

DECEMBER 8, 2011

So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups.

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Groups Groups LinkedIn How To 234

Mindjumpers

JANUARY 25, 2012

She is especially interested in online communities and social media. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing community. Search Plus Your World is already influencing the way everyone is thinking about their marketing.

Google 210

Google Discount Privacy Influencer 210

Mindjumpers

NOVEMBER 12, 2010

This basically means that whenever a new topic is being debated, you as an individual will be able to tap into the online international community conversation and listen in on thoughts and opinions regarding one specific topic influenced by different cultural and social factors. How neat is that?! Social Media on Roskilde Festival.

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Technorati Forums Advertising Eventful 176

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”?

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Feed Feedly News comScore 234

Mindjumpers

MARCH 7, 2013

The consumer journey is more fragmented than ever, and multiple touch points are influencing the consumer. Data is not just for measurement – some of the global brands at the forefront of actionable data have systems that recommend what content should be presented to the community, at what time, and in what context. Actionable Data.

How To 249

How To System Skills Loyalty 249

Mindjumpers

OCTOBER 3, 2012

Social networks influence buying behavior. Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. Do you agree that your customers’ buying behavior is being influenced by interacting in social networks via mobile devices?

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Buy Social Media Retail Foursquare 268

Mindjumpers

FEBRUARY 23, 2012

I borrowed this from Heidi Cohen‘s blog called Actionable Marketing. Another way to increase your blog’s visibility is to invite guest bloggers, who according to you are the influencers in your field and also open up for fresh ideas. Similar Posts: Tips to Managing Both Your Content and Community.

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List Patterns Blogger Engagement 183

Mindjumpers

MARCH 21, 2013

To get in this position, brands can target their communication to social influencers, who will speak in favor of their brand. The main reason for using the social influencers is that they have dedicated fans, audiences or followers, who they can influence with brand promotion within the influencers’ network.

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Influencer Guidelines Tumblr Reputation 193

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior. But who is this social customer?

Social Media 274

Social Media Influencer Report Groups 274

Mindjumpers

AUGUST 13, 2012

Social Media Marketing: A Jungle Too Deep or A Sea of Opportunities? Identifying, Understanding and Influencing Social Media Users [Infographic]. The flipped version is included further down the page. Click on either image to enlarge. Similar Posts: Study: The Global Social Media Check-Up 2012. Infographic].

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Social Media Brands Statistics Retail 257