Jeff Esposito

APRIL 3, 2013

Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by F leishman Hillard and the Community Roundtable. Experience marketing. Below is my full talk but some key takeaways include: Information overload. Making a conference what you want it to be.

Conference 39

Conference Communities Influencer Company 39

Jeff Esposito

NOVEMBER 16, 2012

I spent the past two days at Oracle’s School for the Socially Gifted conference where I was nominated as one of the finalists for community manager of the year. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. How was your week?

Vocus 39

Vocus Content Facebook Conference 39

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JULY 22, 2010

Things like engagement, understanding the community, we need to be in the space and if we’re not there we lose ground with the competition, are common statements. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ).

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36