Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends. Now we have an editorial calendar of sorts.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

FEBRUARY 25, 2013

Invite the right Twitter influencers and you can easily see mentions of you and your brand dramatically increase. This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. If you’re an author and you want to learn about how to market your book.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Momentus Media Community Health Score. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138