Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

NOVEMBER 14, 2016

Traditional essay must be community. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell. This makes of creating available in the market market without risk and generous, this methodology.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

Traditional essay must be community. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell. This makes of creating available in the market market without risk and generous, this methodology.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Communication (Blogging) Policy. Employee Social Influence Marketing Guidelines. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech. Harvard Law School.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Social media lets you identify, create and tap into communities of like-minded people.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 27, 2011

Trend #6: &# Influence&# matures. Trend #12: Community management. Communication accelerates. Trend #17: Marketing in streams. Trend #4: Death of the campaign. Trend #5: Consolidation. Trend #7: Democratization of voice. Trend #8: Return of websites. Trend #10: Digital curation. Trend #11: Strategic search.

Trends 417

Trends Social Media Curation Reputation 417