Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 157

Influencer Klout How To Blogger 157

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Budget Traveling and Hacks.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Momentus Media Community Health Score. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Kikolani

MARCH 18, 2013

Use this tool to really start talking to your Twitter community vs. broadcasting at them. Connect with influencers. Increase your Klout. How to Participate in a Nestivity Community. Participation in a Nestivity community is easy. On communities by bloggers, you could post ideas about what they should write about.

Engagement 167

Engagement Twitter Klout How To 167

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Hear, hear! Thank you for reading!

Klout 114

Klout Review Skills Hosting 114

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. In a nutshell, social authority is your measure of influence in social media and beyond. It also has to do with communities and groups you may be a member of. This goes beyond posting.

Klout 101

Klout Social Networking Influencer Social Media 101

Techipedia: Tamar Weinberg

AUGUST 31, 2011

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.

Press Release 142

Press Release Patterns Marketing Klout 142

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. What is it? How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. While reach and influence matter, they aren’t always top qualifiers.”.

Blogger 153

Blogger Case Study Klout Influencer 153

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Business / Career. The ultimate lead capture landing page. I give you 4 bold steps to do that!

Mashup 128

Mashup Resources Klout FeedBlitz 128

Diva Marketing Blog

MAY 14, 2012

They have a brand community of 5.8 There are great examples of brands that put their community to work and turned their business around. By the way, this is what Harley does daily at HDTalking.com, a customer created content community of close to 400,000 members. KLOUT PERKS : With 5.8 million reps.

Social Media 81

Social Media Klout Smart Phone Training 81

Buzzlogix

MAY 15, 2017

Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. It has everything needed for social marketing, yet it is simple to use.

Social Media 40

Social Media Tools Klout HootSuite 40

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names.

Analytics 89

Analytics Social Media How To Analysis 89

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. It needs to be analyzed and not just reported on.

SEO 224

SEO Sample Samples Analytics 224

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Engage with influencers. Listen to your community. Review marketing campaign success. There are also many tools out there that specialize in finding influencers in your industry.

Social Media 78

Social Media How To Hashtag Publishing 78

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. Social media opens the door to empathy and influence. Tune in tomorrow for part two! .

Klout 78

Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. Your audience is a profitable niche market. You’ve built a community. You have reach.

Company 49

Company Travel Airlines Blogger 49

ProBlogger

JANUARY 23, 2013

One can influence and improve the other. So the more you build up your social influence with more tweets, more likes, more shares, and more pins of your content, the more likely Google is likely to view your content as authoritative and rank it accordingly. Announce posts to your circle of influence. I was wrong.

Strategy 45

Strategy Blogger WordPress Klout 45

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention.

Influencer 100

Influencer Marketing Klout Module 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Twitter Metrics Social CRM Consultant 126