Techipedia: Tamar Weinberg

AUGUST 17, 2011

When we look at events, we need to place influencers in context with what is happening – it’s not necessary how many followers someone has on Twitter – but how contextually relevant and well placed the individual is – certainly DiMartino is “weather” influential in this context; though he’s hardly Ashton Kutcher, he doesn’t need to be.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

APRIL 7, 2014

An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. When looking to reach potential patients, coordinators need to take into account just how unique and diverse a group of people in a given demographic can be.

Research 194

Research Pharmaceuticals Social Media Tools 194

Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Could I add one to your list?

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 31, 2011

c) Influence is so nebulous that it is better not worth measuring. If I were to do this again, I’d focus on getting to the 100 “influencers” who were below the radar who would actually take time to review the product, and let us know the key issues and recommend features which would convert users to buyers. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

In Malcolm Gladwell’s insanely popular international bestselling book, The Tipping Point , one of the most valued type of influencers is the “connector.” Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Introduce & Vamoose.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 15, 2012

Every link had the same capacity to influence search results (bad content didn’t matter as much back then) but the black and white hats combined made Google begin picking its cherries more carefully. Trustworthiness became more important than sheer numbers. Like this post?

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Interactions on social media sites, such as Facebook, have increased the influence and reach of social proof because it’s easier to instantly see what your friends are doing all the time. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. It’s so new that the community is being created right now as we speak. You got us excited about the community…gotta go play now. See the surge? Ride the wave!

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

JULY 21, 2009

A great experience breeds influence and positive feelings. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community. The brave companies that will put in the time to really understand the community will reap the rewards.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. I don’t know yet if it changes my feelings at all.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s good to know that there are ways to bring Facebook community closer together. Think again!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 3, 2012

People – This refers to the fair and beneficial treatment of employees, as well as the social community in which a corporation conducts business. Fair labor practices, safe work environments, and involvement with community healthcare and education are some examples of this leg of the stool. Like this post?

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. Spotting your brand ambassadors should not be too tricky.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. Until then, there will be users who take but can’t give back to the community. Still stuck? Seriously?!

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. It should be about growing the community, not cutting new people off while they learn the ropes.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Research these potential influencers to get a handle on their credibility.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 24, 2012

The influence of negative reviews is serious, and, in many cases, seriously harmful. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Defending Yourself. The obvious question, then, is how you can defend yourself. Like this post?

Review 162

Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community. Communicating and getting to know people is WAY more important to me than impressing anyone or becoming known as an expert resource.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2010

Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. Find those who influence you , and then find out who they are engaging with. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management. How many of these new tactics have you adopted? Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. Mainly, through networking.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JUNE 3, 2009

He was incredibly giving and made huge sacrifices for his community, his wife, his children, his grandchildren, and even his great-granddaughter who was born the week after he was admitted to the hospital for the last time. Back then, Queens had no large Jewish community but the new residents had determination to set up a synagogue.

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. My focus with this blog has always been community. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 7, 2010

People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter.

Social Media 251

Social Media Klout Influencer Feed 251