Sherrilynne Starkie

SEPTEMBER 12, 2018

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . Eroding hierarchies give way to social networks as a way of solving community problems.

Hotels 342

Hotels Communities Social Media Industry 342

Sherrilynne Starkie

APRIL 5, 2018

The new approach was to develop relationships with some online influencers with large and loyal social media followings. The combined solution included influencer outreach and content curation. Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Community management. Influencer marketing. The social media consultant will research and identify suitable influencers, craft a story pitch and negotiate deals. Search marketing is part of the solution. Relationship Management.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JUNE 9, 2013

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

NOVEMBER 5, 2018

Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice).

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

MARCH 8, 2014

The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success? You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

APRIL 26, 2014

David Guttenfelder was part of a SXSWi panel which included TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey. They discussed the growing influence of social media on photo journalism specifically how Instagram allows real-time news coverage through visual storytelling.

News 321

News Instagram Journal Policies 321

Sherrilynne Starkie

OCTOBER 15, 2018

It includes other influencers such as members of the public who have large or loyal social media followings. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for. However, blogging is growing more popular than ever before.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence. It displays the news that is most popular in Reuters social network.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

NOVEMBER 4, 2012

Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. This was unprecedented. Movements tend to be distributed.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Who are these people? What do they tweet about?

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

FEBRUARY 1, 2014

Online influencers now take centre stage. That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

MAY 23, 2018

Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Klout, once known as the arbiter of social media influence is shutting down. New reporting tools for Facebook Messenger. May 23, 2018. End of the road for Klout. May 23, 2018.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

MARCH 11, 2013

Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand. Groups would represent fans, sponsors, partners and other community influencers. This promotes the honest and spontaneous answers that are most valuable.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

MARCH 14, 2018

It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. of paid-for tools that go much deeper, analyzing trends, identifying influencers, tracking ongoing discussions and conversations. Automating monitoring will save hours of search efforts.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? Finding and building relationships with key influencers is the key to the ROI of content marketing. These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

AUGUST 1, 2018

Influencer marketing comes to Snapchat. It’s been developed in collaboration with mental health experts, academics and feedback from the community. Think Facebook Live, but use pre-selected videos instead. It lets Group hosts share video streams within the group.

Social Media 42

Social Media Marketing LinkedIn Instagram 42