influence Communities Related Topics 
Justin Levy
JULY 1, 2010
During the Discovery phase the brand lets go of the conversation and hands it to the community. They will influence the buying decision more than any form of traditional media. Talk about your progress, what your creating, create a community of believers. Not literally, but figuratively. Let’s use the iPod as an example.
Justin Levy
JULY 14, 2009
Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network. Teenagers, meanwhile, should check out DoSomething.org , a site targeted at young adults seeking volunteer opportunities in their communities.
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