Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Shape your company’s influence and don’t be influenced by your company’s ignorance or naivete.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

MAY 3, 2010

Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. If it does then you have never had to a) manage a community first hand, b) never been responsible for results or c) all of the above. Sound straightforward?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

Influence – of the person it comes from. There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. These are not wrong by any means, but I use a little different formula and you might say it’s probably for different purpose.

Sentiment 143

Sentiment Analysis Aggregator SEO 143