influence Communities Related Topics 
Akamai Marketing
JANUARY 1, 2015
Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy'
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Akamai Marketing
MAY 7, 2015
You’ll want influencers, but you’ll want to make very sure your target audience relates to them, even if they don’t totally resonate with you. And your influencer’s community is balanced by the passion of that community. Passion or Quantity? You are no longer in control. This is a crucial moment.
Akamai Marketing
MARCH 23, 2011
According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.
Akamai Marketing
MAY 19, 2015
Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Give them ways to be cool to their community by letting them be the gateway to a broader audience and you’ll be tapping into their desires to be seen as an early adopter. Ah, the early adopter.
Akamai Marketing
APRIL 4, 2011
What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.
Akamai Marketing
FEBRUARY 3, 2011
Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.
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