| | Communities + Influence |
| Page 1 of 22 | Previous | Next | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. | SOCIALFISH APRIL 4, 2011 Seven truths about online influence With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline. may be considered an influencer in the association space, but it’s NOT because I have 7k followers on Twitter. | | | | | | | WAXING UNLYRICAL APRIL 27, 2011 Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence, it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | GEOFF LIVINGSTON JANUARY 12, 2011 Strength of Community Supersedes Influence With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces everyone with their presence, the organization’s community remains. | FRESHNETWORKS DECEMBER 3, 2010 Social media influencers 2010 – download the final report Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. | DANNY BROWN JUNE 26, 2012 Social Influencers Are Dead – Long Live the Instigators Social influence. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. The Trust of the Instigator Community. Or Jack B., | | | | | | | | | -
SOCIALFISH | MONDAY, JUNE 4, 2012 How to Influence People in Online Communities would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community? It may not be the “fun” part of working on, or being part of, a community, but it is an important part of your engagement strategy. code of conduct gives your community a direction and helps define its identity. It just goes to show how human a digital community can be. MORE >> -
SPIN SUCKS | TUESDAY, SEPTEMBER 6, 2011 Am I Important? Finding Balance in Influence Score Given that, it’s no surprise a new industry has emerged, the “ influence measurement industry; another way to make us feel more, or less, important. Leading the influence measurement pack is Klout , who will mash up your interactions on Twitter , Facebook , Foursquare , Tumblr , and more, and send it through their algorithm to score you. Yes people, you are now being scored based on the online influence you wield. Influence scores work in the same way. “His influence score seems to keep rising. We all want to be heard, and to be respected. MORE >> -
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010 How to Get an Influencer's Attention Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. He currently serves as the community guy at Building 43. Easily. MORE >> -
UNSPOKEN | SUNDAY, OCTOBER 2, 2011 Influence Met Transparency with @Kred The simplest way to describe Kred is Transparency , Relevancy & Community. Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Kred identifies communities within the greater networks. Communities are determined based on your bio, filters of lists, follow lists, and your shared content. Kred is influence with transparency. MORE >> -
GEOFF LIVINGSTON | MONDAY, AUGUST 20, 2012 Social Scoring and Peer Influence Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “ influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Peer pressure influences us more than a highly scoring influencer. Image by Eyesplash. MORE >> -
- 15 essential articles for online community managers FRESHNETWORKS | SUNDAY, JANUARY 23, 2011
- How To Subtly Influence Your Online Community FEVER BEE | WEDNESDAY, AUGUST 24, 2011
- Building A Real Twitter Community At #SXSW with Nestivity UNSPOKEN | FRIDAY, MARCH 8, 2013
- Interview with Community Manager: Robyn Tippins from ReadWriteWeb SOCIAL MEDIA CITIZENS | THURSDAY, FEBRUARY 16, 2012
- How Socially Responsible Communications Maintain Your Community Cool WAXING UNLYRICAL | TUESDAY, MARCH 19, 2013
- Wasting Time on Klout and Influence Metrics GEOFF LIVINGSTON | SUNDAY, OCTOBER 30, 2011
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- Influencers- Friend or Stranger? LAUREL PAPWORTH | TUESDAY, SEPTEMBER 21, 2010
- PR’s Biggest Mistake When Working With Influencers SPIN SUCKS | TUESDAY, APRIL 5, 2011
- 4 Things You Need to Know About Influence BRASS TACK THINKING | FRIDAY, SEPTEMBER 3, 2010
- 15 Examples Of Thriving Online Communities FEVER BEE | THURSDAY, NOVEMBER 4, 2010
- Influencers and Social Media Experts LAUREL PAPWORTH | SATURDAY, JUNE 5, 2010
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- The Most Remarkable People on Social Media Today UNSPOKEN | MONDAY, APRIL 16, 2012
- Which tool is best at finding social media influencers? FRESHNETWORKS | THURSDAY, NOVEMBER 25, 2010
- 7 Contrary Truths About Online Communities FEVER BEE | WEDNESDAY, SEPTEMBER 22, 2010
- Internet Fame and the True Impact of Influence SOCIALFISH | SUNDAY, FEBRUARY 6, 2011
- 50 Community Building Tips FEVER BEE | TUESDAY, APRIL 9, 2013
- Start Your Community With Role Models, Not Influencers SOCIAL MEDIA STRATEGERY | WEDNESDAY, OCTOBER 24, 2012
- Influence through Social Media Marketing SOSHABLE | THURSDAY, JULY 12, 2012
- Who Influences You? (Plus, get a free book) | Almost Savvy ALMOST SAVVY | TUESDAY, APRIL 6, 2010
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- Manipulating Influence Scores Makes No Sense at All UNSPOKEN | THURSDAY, OCTOBER 13, 2011
- How do social media monitoring tools find influencers? FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- Reflections on Brand Advocates & Social Influence MINDJUMPERS | FRIDAY, AUGUST 26, 2011
- Summer Reading For Community Professionals FEVER BEE | MONDAY, JUNE 18, 2012
- The Mouse Trap of Influence THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 6, 2011
- Rethinking How We Hire Online Community Managers FEVER BEE | THURSDAY, MAY 19, 2011
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Community Management Framework FEVER BEE | WEDNESDAY, SEPTEMBER 19, 2012
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- B2B and B2C Influencer Maps are different WEB METRICS GURU | WEDNESDAY, APRIL 27, 2011
- How To Build An Online Community: The Ultimate List Of Resources (2012) FEVER BEE | WEDNESDAY, FEBRUARY 1, 2012
- Internet Fame and the True Impact of Influence DANNY BROWN | MONDAY, FEBRUARY 7, 2011
- Identifying, Understanding and Influencing Social Media Users [Infographic] MINDJUMPERS | THURSDAY, JUNE 28, 2012
- The Rise of Digital Influence: From Persuasion and Passion to Action CONVERSIONATION | MONDAY, MAY 28, 2012
- The Online Community Lifecycle FEVER BEE | TUESDAY, JANUARY 15, 2013
- How To Develop Your Online Community Management Strategy FEVER BEE | TUESDAY, JUNE 28, 2011
- How To Build An Online Community - The Ultimate List of Resources (Updated) FEVER BEE | MONDAY, JANUARY 10, 2011
- Klout and Kred – Social Influence Comparison AKAMAI MARKETING | MONDAY, JULY 2, 2012
- 5 things to consider when engaging social media influencers online FRESHNETWORKS | MONDAY, NOVEMBER 29, 2010
- VIP Influencer Communities-Are You Drinking the Kool-Aid? THE BLAKERY | FRIDAY, OCTOBER 22, 2010
- Australian Journalists and Social Media Influence LAUREL PAPWORTH | SUNDAY, FEBRUARY 5, 2012
- Want to Influence Bloggers? Stop Begging and Start Blogging ENGAGE | MONDAY, MARCH 4, 2013
- Influence & Industry, the many axes about building a community EXTANZ | THURSDAY, MAY 13, 2010
- The Ultimate Guide To Rewarding Community Members FEVER BEE | TUESDAY, NOVEMBER 8, 2011
- Layered communications will change online communities FRESHNETWORKS | TUESDAY, APRIL 14, 2009
- Introducing The Map - A Proven Process For Developing Successful Online Communities FEVER BEE | WEDNESDAY, JANUARY 11, 2012
- High Value Community Management FEVER BEE | THURSDAY, NOVEMBER 3, 2011
- How Social Media Has Changed Public Relations For Brands MINDJUMPERS | TUESDAY, JANUARY 3, 2012
- Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building SOSHABLE | FRIDAY, DECEMBER 21, 2012
- Changing Trends in Social Media Can Influence Your Business Model (part II) MINDJUMPERS | FRIDAY, JANUARY 14, 2011
- Peddling Social Influence THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 21, 2011
- Influence, Networking and Building Equity CITIZEN MARKETER 2.1 | WEDNESDAY, JULY 7, 2010
- What a Hotel Manager Taught Me About the Future of Business PAUL GILLIN | FRIDAY, AUGUST 19, 2011
- How To Build An Online Community: The Ultimate List Of Resources (2013) FEVER BEE | TUESDAY, FEBRUARY 26, 2013
- Influence: The Importance of Consistency GEOFF LIVINGSTON | MONDAY, JULY 23, 2012
- Building a We First community SIMON MAINWARING | TUESDAY, MAY 31, 2011
- Social Media’s Influence on Giving Back [Infographic] SOSHABLE | MONDAY, OCTOBER 22, 2012
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- The Social Influence Surge—Are You Prepared? HARP SOCIAL | WEDNESDAY, MARCH 16, 2011
- Understanding and Leveraging External and Internal Influence for Increased Sales SOCIALNOMICS | THURSDAY, MAY 3, 2012
- Challenging Community Dogma FEVER BEE | TUESDAY, MARCH 19, 2013
- What ARE Influencers Good For? GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 2, 2011
- Walk the Line GEOFF LIVINGSTON | MONDAY, AUGUST 13, 2012
- Social media influence and other data Twitter doesn’t share FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Monitor Your Brand’s Instagram Activity with New Reporting Tool MINDJUMPERS | MONDAY, AUGUST 27, 2012
- Why Klout and Kred Fail GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 7, 2012
- 3 Ways to Respect Your Social Communities JEFF KORHAN | SUNDAY, APRIL 3, 2011
- Klout is Influence JEFF KORHAN | TUESDAY, JUNE 14, 2011
- Klout Deserves Your Attention JEFF KORHAN | THURSDAY, AUGUST 16, 2012
- Why Influence Mining is the Next Gold Rush | social crm | Social. CONVINCE & CONVERT | TUESDAY, AUGUST 10, 2010
- Brands must be community celebrants, not celebrities SIMON MAINWARING | MONDAY, JANUARY 10, 2011
- 10 Community Manager Responsibilities that Don't Involve Twitter. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 17, 2010
- HOW TO: Activate Your Brand's Super Influencers MASHABLE.COM | FRIDAY, NOVEMBER 12, 2010
- Helping Members and their Communities Succeed: the Future of What We Now Know as Membership SOCIALFISH | WEDNESDAY, MARCH 28, 2012
- Can Facebook Communities Replace Company Websites? FIREBELLY | FRIDAY, NOVEMBER 4, 2011
- Blogs Influence Consumer Spending More Than Social Networks PAMORAMA | THURSDAY, MARCH 14, 2013
- Printing Social Currency; Influence vs. Intentions THE RELATIONSHIP ECONOMY | SATURDAY, JANUARY 1, 2011
- Compliance Without Pressure (Influence Techniques) FEVER BEE | TUESDAY, JANUARY 1, 2013
- Will Celebrities Ever GET Social? UNSPOKEN | MONDAY, APRIL 23, 2012
- Interview with Social Media Influencer: Gianfranco Cuzziol SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011
- Only Influencers: Email Marketing’s Exclusive Club SOCIAL EMAIL MARKETING | WEDNESDAY, MAY 18, 2011
- Context and Community: the 2 Cs That Can Make Social Scoring Work WAXING UNLYRICAL | MONDAY, FEBRUARY 4, 2013
- Under the Influence?? The 25 Most Influential Wine Bloggers going. EXTANZ | WEDNESDAY, JUNE 23, 2010
- Freemium Influencer Analysis platform from mPACT WEB METRICS GURU | TUESDAY, MAY 3, 2011
- How to Get Your Blog Noticed and Promoted by Super Influencers PUSHING SOCIAL | THURSDAY, MAY 27, 2010
- How To Use Transferable Elements To Develop A Strong Sense Of Community FEVER BEE | FRIDAY, OCTOBER 14, 2011
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