article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. to increase visibility in the online community. What’s your goal? Real Estate.

Industry 231
article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five Social Media Predictions for 2010

Socialized

Large software providers like IBM, SAP and Oracle will launch, or announce, the first enterprise-grade social networking and Web 2.0 Certainly all of these companies are active in the Web 2.0 As more and more non-social media savvy consumers come into contact with Web 2.0

article thumbnail

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. For you, building communities might be the goal.

Yammer 132
article thumbnail

Enterprise 2.0 Conversations

The Marketing Blog

00 am Enterprise 2.0 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Implementation Enterprise 2.0: Enterprise 2.0 Tools vs Strategies Why do Enterprise 2.0

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

Research 265
article thumbnail

My Contribution at PaulWriter.com

The Marketing Blog

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

Web 2.0 152