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Introducing @Flextronics to the Social Web

Ari Herzog

Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms.

Survey 225
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). Community management. Community Management. I came away impressed. Public relations. Public Relations.

Sysomos 273
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Know the Rules: Understand the rules and protocol of the community before you venture in. Get a good sense of the topics that your consumers find engaging. What language and keywords are they using?

Platform 254
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Quora? Verdict: Awesome.

SocialFish

It’s therefore about the social object – which is a HUGE factor in the success of any Open Community , of course. This can help you get started, but it can also help you be on the pulse of what people are talking about in your industry. Exhibit d: I s Radian6 worth the money? Have you tried it yet?

Radian6 276
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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty. business book.

Sysomos 108
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan.

Radian6 254