Sherrilynne Starkie

article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

article thumbnail

Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CPRS new vision: ethics in public relations

Sherrilynne Starkie

Their resulting framework includes a new vision and mission and focusses on four strategic goals: Community – Members are part of a national community with full access to services and benefits regardless of where they live. They have opportunities to engage with thought leaders and discuss trends in the industry.

Survey 247
article thumbnail

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Listening to stakeholder communities is an important piece too.

article thumbnail

Digital grassroots: the Internet fights back

Sherrilynne Starkie

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. So that’s what the government did. This was unprecedented.

Committee 312
article thumbnail

Top Five: Social networks invest in quality news

Sherrilynne Starkie

These include new job alerts, an alumni tool, community hashtags and company insights. Even breaking it down by industry, it’s clear how important links are to ranking position in Google. SEO remains an important part of digital marketing communications practices. LinkedIn is a crucial platform for businesses. — SS.

article thumbnail

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

Mr Takkale’s enthusiasm aside, it’s difficult to forgive such a schoolboy error, especially in the fiercely competitive professional sports industry. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281