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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? Supporting Resources: Social Profit Factor Training System + Member Community. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Audience Analysis Worksheet. SoundCloud.

Analytics 167
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Adding to that, videos hosted on the platform are prioritized by LinkedIn’s algorithm. There are 2.9 LinkedIn also provides dedicated analytics for each page. #6.

LinkedIn 130
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Search and Social Weekly 1.5

Josh S Peters

The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh. We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. Creating Video Sitemaps for each Video Hosting Platform by Distilled.

Mobile 156
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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

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Let’s Talk Content Curation and Creation for Social Content

agora pulse

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Host a roundup . Already approved. This strategy nets 3.5

Curation 130