Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Marketing Atlassian Team 114

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 132

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. It’s a service that helps brands engage directly with people in emerging markets via mobile phones.

Data 327

Data Foursquare Conference Wikipedia 327

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play.

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. Strengthen community engagement.

Data 87

Data Strategy Marketing Sports 87

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pixlee

JULY 21, 2021

That work will help with product development and marketing efforts. Interactive content like Instagram polls, asking questions in your social media captions, and hosting live streams are great ways to engage with your audience. Over 80% of marketers say interactive content helps grab the attention of their audience.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 113

Skills Template Templates Travel 113

Waxing UnLyrical

FEBRUARY 10, 2016

If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. What is Heart Marketing?

Marketing 70

Marketing Authentication Loyalty Small Business 70

agora pulse

OCTOBER 15, 2019

Here are six ways to get more out of your social media marketing budget. If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. Get to know your audience. Prioritize organic engagement.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

Check out these six ways to get more value out of your social media marketing budget. If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. Get to know your audience. Take advantage of free tools.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on del.icio.us.

Study 155

Study Health Care Facebook Digg 155

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

OCTOBER 17, 2022

Hosting a surprise birthday party is on my bucket list. Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight marketing in practice can take various forms. Host an event. What is surprise and delight? Digital surprise.

Brands 99

Brands Fashion Eventful Hosting 99

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 60

Industry Real Estate Content Insurance 60

Keyhole.co

DECEMBER 22, 2022

By engaging with its audience, Nike fosters a deeper connection and builds loyalty. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Following viral trends.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. The LA-based teen was recording haul videos (videos posted to places like YouTube where the host talks about recently purchased products, gives a full demo, pricing and more). What's a way for marketers and brands to jump into data analytics without getting lost?

Marketing 40

Marketing Findability YouTube Analytics 40

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. Engage with your audience Maintain regular communication with your audience through emails and social media marketing.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Brands 128

Brands Sports How To MySpace 128

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 152

Industry Real Estate Insurance Content 152

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.”

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

ProBlogger

MAY 3, 2023

By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Another avenue for monetization is affiliate marketing. Engage Your Audience through Events and Community Star Wars has excelled in creating a sense of community and engagement among its fans.

Collaboration 38

Collaboration Blogger Apparel Guidelines 38

Pixlee

DECEMBER 20, 2021

And while there’s no denying the impact influencer marketing has already had on ecommerce , there’s still much to be debated about what the future holds. . The Information, a technology-focused online news outlet, recently hosted their inaugural Creator Economy Summit. Making The Right Creator Partnerships .

Influencer 52

Influencer Apparel Loyalty Forums 52

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

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YouTube Privacy Mobile Video 132