Buzz Marketing for Technology

OCTOBER 19, 2011

3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Generated 32% more ideas.

Social Media 198

Social Media Jive ROI Press Release 198

Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

Communities 42

Communities Jive Lithium Real Estate 42

Social Media Strategery

AUGUST 26, 2010

Do the folks at WordPress use Blogger to host their personal blogs? Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Do the IT guys developing Windows 7 use Macs? The team responsible for increasing awareness of your Enterprise 2.0

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. David Chen David Chen is currently the Managing Editor of /Film and the host and producer of both /Filmcast and The Toblowsky Files. He currently serves as the community guy at Building 43. Jason is also the host of This Week in Startups.

Influencer 278

Influencer How To Press Release Blogger 278