Adam Sherk

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

A good way to increase Facebook comments is to ask for user suggestions and offer to feature some in the magazine, as seen in this example from Real Simple: Forrester’s Melissa Parrish , formerly Director of Community Strategy for Time Inc. 4) Host Live Chats.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

My theory is that our ranks include a lot of former journalists who wouldn’t be caught dead using a word that’s clearly opinion, such as “best,&# but they’re willing to let these two adjectival phrases and a host of others that are more vague in terms of their promotional impact. And am surprised every time I see it.