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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Image credit: Hootsuite Is it really a full-time job though?

Research 257
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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. This will not only solidify your brand voice but build community engagement as well.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze. Find opportunities for authentic engagement.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. We’ve asked the experts and gathered the latest research and resources to help you show that you know the answers. — Hootsuite (@hootsuite) August 26, 2020.

Questions 142
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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 246
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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Social media can: Connect students with resources from experts around the world. Facilitate communication and collaboration between classmates. And, you’ll often find resources that help to illustrate your lessons. Users share complex ideas and the Reddit community breaks them down. Improve community engagement.