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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event.

Eventful 195
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? Supporting Resources: Social Profit Factor Training System + Member Community. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Audience Analysis Worksheet. SoundCloud.

Analytics 167
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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Hailley : How about someone that we had on the show way back in episode #29 – Sunny Lenarduzzi who has grown a huge community on social media – and she can’t stress the importance of planning on social media enough.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Adding to that, videos hosted on the platform are prioritized by LinkedIn’s algorithm. There are 2.9 LinkedIn also provides dedicated analytics for each page. #6.

LinkedIn 130
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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

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The ultimate guide to Twitter for business

Sprout Social

Twitter is a hub of niche communities, real-time conversations and microblogging. In fact, retweeting content from customers like reviews, mentions and photos with your products can help you build community and connect with your followers. Participate in Twitter chats, join or even host Twitter Spaces and run polls.

Twitter 104