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Influencer marketing goes mainstream

Sherrilynne Starkie

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Many companies have realized the benefits of digital asset brand management software to help them reign in their branding and gain a higher level of control and consistency. Lucy Hunt is a social media and business blogger currently working on behalf of Brandworkz - specialists in digital brand management software. [ Like this post?

Brands 185
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The complete guide to YouTube Live in 2021

Sprout Social

Plus, more people globally can attend your virtual even rather than relying on travel logistics. Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. The content of your livestream should adhere to YouTube’s Community Guidelines and Terms of Service.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

Addvocate is a leader in the fast-growing field of employee social enablement and advocacy software. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. GreenNurture.com Lesson.ly – The Easy Training Software These guys are on fire!

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

The camera on your laptop or device is an easy, software-free way to record. streaming software), you can use better audio/video gear, multiple cameras (including desktop), and more. Download encoding software. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines.

YouTube 145
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How COVID-19 has changed social media engagement

Sprout Social

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

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Connecting 2 the World: Skills for the 21st Century

Buzz Marketing for Technology

I think Tech Valley High (which brought together experts from the regions schools, universities, business, policy makers, and community) is a good starting point for this discussion. Corporate guidelines for social software. and community building. Group communication and the wiki. Paying attention.

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