Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JANUARY 4, 2011

If it’s not yours, or if it is, please– for the love of community –pitch in and SAY something! We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Now, I’m one of those old school community people. Of course they’re doing it for marketing.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

FEBRUARY 25, 2013

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. If you’re an author and you want to learn about how to market your book. Why a Tweet Chat?

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? OK, so we should pay for ads anyway right?

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

SEPTEMBER 5, 2014

You have to understand one of the best and least understood features of Google+ and that’s the “Circles” Circles allow you to segment your friends on Google+ into groups similar to lists on Facebook. Ah, but within the Google+ circles and communities there are some great discussions going on and you’re missing out.

Google 175

Google Hashtag Journal Forums 175